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How Phoenix Decorating Company Powers the 2026 Rose Parade
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How Phoenix Decorating Company Powers the 2026 Rose Parade
The Rose Parade, America’s New Year’s Celebration®, returns for 2026 with an ambitious showcase of creativity, craftsmanship, and community collaboration. Based in Irwindale, California, Phoenix Decorating Company—the largest official float builder for the Pasadena Tournament of Roses—is constructing 14 floats for the 2026 parade, which is presented by Honda and themed “The Magic in Teamwork.” As Phoenix Decorating Company kicks off its 40th dec…
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