US EditionHow much for matcha? Prices for the popular powdered tea soar due to global demand
Global matcha demand surged 86% in the U.S., but poor weather in Japan, labor shortages in China, and U.S. tariffs pushed prices up by 75%, experts said.
- Matcha prices are soaring globally in 2025 due to rising demand and supply challenges, notably in the U.S., Japan, and China.
- This price surge stems from poor weather reducing Japan's 2025 matcha harvest, tariffs on imports, and growing interest in matcha's health benefits.
- Japanese matcha costs rose 75 percent for top grades, while U.S. retail sales increased 86 percent over three years amid expanding matcha consumption.
- Aaron Vick warned that matcha prices are set to rise sharply this year, while Melissa Lindsay emphasized that enjoying matcha is much more than just drinking tea—it's a complete experience.
- The price growth may shift some buyers toward Chinese matcha or other teas, but U.S. sellers worry about pricing out daily consumers.
15 Articles
15 Articles
How much for matcha? Prices for popular powdered tea soar due to global demand
The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media. In the U.S., retail sales of matcha are up 86 percent from three years ago, according to NIQ, a market research firm. But the matcha market is troubled. In Japan, one of the biggest …
Associated Press News
How much for matcha? Prices for the popular powdered tea soar due to global demand
The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media.
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