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How Movies and Series Create Iconic Decoration Products
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Cinema is art, but also industry, and advertising is the soul of commerce. Something that the Lumière brothers already had very clear, when in Laveuses (1896) dedicated some frames to focus the Sunlight soap, used by one of the protagonists. This fusion between narrative and advertising foreshadowed a long evolution, which would transform the way to communicate and influence consumption, until configured in what we know as product placement.Keep…
·Granada, Spain
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