US EditionHow Louvre burglars obtained truck-mounted furniture lift to make off with jewels worth more than $100M
16 Articles
16 Articles
A German family company has been involved in the spectacular theft of Crown jewels at the Louvre Museum in Paris. But far from hiding, it has taken advantage of the incident to launch an ingenious advertising campaign based on the use by thieves of one of its furniture elevators. “When you need to move quickly” is the new and sarcastic slogan of the Böcker company, based in the city of Werne, near Dortmund. The campaign has been launched on soci…
Böcker, the German company that manufactured the cargo lift used for the Louvre, used this event to communicate with humour. With a very ironic slogan: "When you have to do it quickly..."
The German company Böcker took advantage of the emotion generated by the burglary of the most visited museum in the world to promote its material on social networks.
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The German company that sells the cargo lift that was used in the Louvre's wreckage boasted on social networks the speed and discretion of the vehicle.
The theft of the eight Napoleonic jewels in the Louvre Museum has surprised millions of people both in France and abroad. The stolen pieces, according to the Paris prosecutor, Laure Beccuau, have an estimated value of about 88 million euros. They are also being sought by the police, who also try to find the four authors of the coup, who accessed the first floor of the museum using a forklift. The German company Böcker, manufacturer of the machin…
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