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How Kaufland is challenging Bol and Amazon with a new Dutch marketplace - RetailDetail EU

Summary by retaildetail.eu
The Dutch online marketplace of Lidl’s sister chain, Kaufland, is now live. Kaufland.nl is launching with 9 million items across more than 6,400 categories and approximately 3,000 affiliated sellers. It’s a bold move, as the Dutch e-commerce market is already highly developed (particularly due to Bol), as Amazon has previously noted.

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The major German supermarket chain Kaufland has entered the Dutch market as an online marketplace. In doing so, Kaufland is not competing here with Albert Heijn or Jumbo, for example, but rather with bol and Amazon.

·Apeldoorn, Netherlands (Kingdom of the)
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NECKARSULM (ANP) - The major German supermarket chain Kaufland has entered the Dutch market as an online marketplace. In doing so, Kaufland is not competing here with, for example, Albert Heijn or Jumbo, but rather with bol and Amazon. On a new Dutch website, Kaufland offers 9 million products aa...

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retaildetail.eu broke the news on Tuesday, September 8, 2026.
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