How Booking.com Is Charting the Future of Seamless, Personalised Travel with the Power of GenAI

How Booking.com is charting the future of seamless, personalised travel with the power of GenAI

The following article was published by Future Travel Experience In an engaging keynote at APEX FTE EMEA and Ancillary & Retailing 2025, Morna McAulay, Director of Trips Data Engineering at Booking.com, shared how the digital travel giant is accelerating its transformation through AI. In an engaging keynote at APEX FTE EMEA and Ancillary & Retailing 2025, which took place on 10-12 June in Dublin, Morna McAulay, Director of Trips Data Engineering …

How is GenAI Reshaping Software Engineering?

How is GenAI reshaping software engineering? What should I be doing differently right now? We hear a lot about codegen, but how will the product lifecycle evolve? How different will my organization look in a few years than it does today? How should I be preparing for that future? These are all great questions as we are in the midst of a transformational time. We’ve seen significant transformations in how we build software before (continuous deli…