How FCB N.Y. Used AI and Data to Give Trees a Voice
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1 Articles
How FCB N.Y. Used AI and Data to Give Trees a Voice
What if a tree could talk? What would it say about the shifting rhythms of the natural world? That was the question behind "Tree Correspondents," a project we created for Hyundai. The idea was simple: Let people hear directly from trees living through climate change. We had to create a new language that allowed these
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