How Eric Musselman became USC basketball’s social-media showman

How Eric Musselman became USC basketball’s social-media showman

USC men’s basketball coach Eric Musselman was jumping rope in the Trojans’ weight room and watching ESPN’s “College GameDay” when inspiration struck. “I just told one of the managers randomly, ‘Hey, go grab that helmet,’” Musselman recalled. “And they grabbed the helmet, and I put it on. I’m like, ‘Videotape this.’” The vertical video was splashed across social media and is proof of camaraderie among coaches at the university. It also demonstrat…