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How did Uncle Sam become a symbol for the United States?
The symbol grew from War of 1812 meat markings, then spread through cartoons, advertising and a 1917 Army recruiting poster.
Uncle Sam is widely recognized as the patriotic personification of the United States, typically portrayed as an older white man with a white goatee wearing a top hat and red, white, and blue attire.
According to a resolution Congress approved in 1961, the figure originated with meat supplier Samuel Wilson of Troy, New York, who marked his military supplies with "U.S." during the War of 1812.
Earlier figures such as "Brother Jonathan," possibly modeled on Colonial Connecticut governor John Trumbull, and "Columbia" conveyed political messages before Uncle Sam became dominant.
Artist James Montgomery Flagg designed the most familiar Uncle Sam image in 1917, an Army recruiting poster featuring Uncle Sam sternly pointing at the onlooker and proclaiming "I WANT YOU."
Within the Marvel Universe, characters like The Falcon and Samantha Wilson have assumed the role of Captain America following Steve Rogers' retirement, continuing Uncle Sam's cultural legacy.