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How Did LEGO, on the Verge of Bankruptcy, Become a Toy Giant?
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Today, no matter which country you go to in the world, including Turkey, you'll find those colorful plastic building blocks in children's rooms or on adults' hobby tables: LEGO. This brand, which has transformed into a global entertainment empire with movies, theme parks, and millions of fans, didn't originate from massive R&D expenditures in a giant technology laboratory, as is often believed. LEGO's history lies in the story of a Danish carpen…
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