How Costco’s Kirkland Signature Became a Powerhouse Worth Over $80 Billion

How Costco’s Kirkland Signature Became a Powerhouse Worth Over $80 Billion

Three decades later, Costco's hallmark brand is worth over $80 billion.Food & Wine / Walmart / Getty ImagesKey PointsCostco's private label brand, Kirkland Signature, which accounts for one-third of the retailer's annual revenue, is celebrating its 30th anniversary.Kirkland Signature has built its reputation by focusing on a limited selection of high-quality products that can outprice competitors.Items sold under the Kirkland Signature name must…