How Coco & Lucas built a small business and a category simultaneously

Inside Small Business

How Coco & Lucas built a small business and a category simultaneously

A butcher’s daughter whose family has been in the meat trade for more than 30 years, Diem Fuggersberger entered the plant-based space by accident. During a course on selling meat, she was shocked to learn how much grain a cow eats. “I thought: we shouldn’t be feeding eight tonnes of grains to a cow every year when there is so much poverty in the world.” What followed was an epic tale of research, trial and error, persistence, and patience that l…