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How Cannes became a strategic jewel in Chopard’s strategy

Summary by Vogue Business
The brand has held the coveted partnership contract with the Cannes festival for almost three decades, allowing it to craft star-studded experiences for its high jewellery customers.
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Official partner of the Festival since 1998 and artisan of the Palme d'Or, Chopard shines on the Croisette. Exceptional evenings, spectacular creations carved for the red carpet and constellation of actresses and actors... Year after year, the Swiss high jewellery and watchmaking house orchestrates the sparkling hours of the Cannes festival.

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Vogue Business broke the news in on Tuesday, May 20, 2025.
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