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How Can Wolverine Revive its Iconic 1000 Mile Brand? Work Group President Justin Cupps Has Ideas.
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How Can Wolverine Revive its Iconic 1000 Mile Brand? Work Group President Justin Cupps Has Ideas.
Wolverine Worldwide is a footwear empire much bigger than just Wolverine 1000 Mile. Justin Cupps is six months into his role as President of the Work Group, which includes Merrell Work, Bates, HYTEST, CAT Footwear, Harley-Davidson Boots, Wolverine, AND Wolverine 1000 Mile. Separating out those last two is essential, especially in the eyes of Justin—who sees big opportunity with 1000 Mile as a distinct brand in every imaginable way. On this episo…
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