The Flavours of Bengal - India CSR®

The Flavours of Bengal - India CSR®

Durga Puja is a celebration of homecoming, friendship and the joy of being together. The post The Flavours of Bengal appeared first on India CSR®.

Corporates deepen community ties through Bengal’s Durga Puja

Corporate houses are increasingly using Durga Puja in West Bengal as a platform to engage with consumers and local communities, blending brand promotion with heritage conservation, artisan support, cultural storytelling and public services.

How brands are celebrating Durga Puja

A restored Kolkata family home, a safer idol-making workshop, a mother adjusting her daughter’s saree and a pandal filled with characters from Bengali literature—brands are finding their Durga Puja stories in the people, places and customs that give the festival its character. Read on. At Kundu Bari in Kolkata, the preparations for Durga Puja include […] The post From Kumartuli workshops to family homecomings: How brands are celebrating Durga Pu…