How Bebang Halo Halo won a crowded market with one bold idea

How Bebang Halo Halo won a crowded market with one bold idea

MANILA, Philippines – As Filipinos, ending a meal with something sweet is almost certain. But among our long list of countless dessert options, nothing feels more Pinoy than the mix of shaved ice, milk, jellies, flan, macapuno, sweet beans, and fruit, a dessert that truly lives up to its name: halo-halo. Sam Karazi knows this well. The president and CEO of Bebang Halo-Halo understands the country’s love for the classic treat, even if, ironically…