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How AI decides which brands to recommend: the two-stage process that few are optimizing
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How AI decides which brands to recommend: the two-stage process that few are optimizing
PHOTO ART: MERCA2.0 | CANVA With the expansion of generative artificial intelligence in the search experience—through models such as ChatGPT and Google AI Mode—the rules of the game have changed radically. Today, AI-powered engines don’t just deliver results; they write answers and recommend brands directly. This shift has left many marketing and SEO teams without a clear strategy, because traditional ranking metrics no longer guarantee visibili…
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