US EditionHow a broadcast mention of Richie Saunders' Tater Tots connection led to 'unique opportunity' of Ore-Ida NIL deal
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How a broadcast mention of Richie Saunders' Tater Tots connection led to 'unique opportunity' of Ore-Ida NIL deal
The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era where name, image, and likeness compensation is possible, that can lead to some things we wouldn’t have seen in the past. This year, one case of that in March Madness came from BYU Cougars forward Richie Saunders, whose personal story of being the great-grandson of Ore-Ida co-founder and Tater Tots inventor Francis Nephi Grigg…
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