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How a 19th-century real estate agent pioneered the virtual tour

Brooks and Green, a 19th-century estate agent in London, created an early version of a virtual property tour using 'peepshow' technology called cosmorama around 1840-1859.
They used cosmoramas to offer immersive visual tours of luxury properties before photography was commonly used in real estate advertising.
The cosmorama was a popular visual technology across Europe and the Americas for about 50 years, providing virtual travel experiences according to expert John Plunkett.
Brooks and Green advertised hundreds of cosmoramic views of estates from aerial perspectives until at least 1859.

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How a 19th-century real estate agent pioneered the virtual tour

Researchers discovered that for 20 years during the 1840s and '50s, decades before photography was used for advertising property.

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Watauga Democrat broke the news in Calhoun, United States 1 day ago on Wednesday, August 5, 2026.

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