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Households in Zambia Reveal How Much They Would Pay for Handwashing
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Households in Zambia Reveal How Much They Would Pay for Handwashing
A randomised pricing experiment in Lusaka, Zambia, found that households strongly preferred a locally made handwashing station and would buy it in large numbers only when discounts cut the price to around 40 percent of retail, revealing latent demand constrained by affordability.
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