Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations, According to NYU SPS and BCG

Hotels Enter the Ask and Book Era as AI Reshapes Discovery, Distribution, and Operations, According to NYU SPS and BCG

NYU SPS and BCG analysis finds 37% of travelers already use AI large language models embedded in online travel sites to plan and book tripsOnline Travel Agency (OTA) commissions remain steep at 15%-30%, but AI is reshaping how prominence and…

New Report Details Impact of AI on Hotel Discovery

BOSTON, Massachusetts—According to AI-First Hotels: Faster to Build, Leaner to Operate, and Richer in Customer Experience, a new analysis developed by the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Center of Hospitality and Boston Consulting Group (BCG), hotel discovery is moving from search and scroll to ask and book. In this shift, hotels will compete for inclusion in a traveler’s short list of AI recommendations—requiring …

37% of Travelers Now Use AI, Hotels Face 65% Staffing Crisis

Monday revealed the industry's twin challenges. NYU and BCG research shows 37% of travelers use AI for trip planning while North American hotels face 65% staffing shortages and 11.2% labor cost increases. STR forecasts modest European RevPAR growth at 1.1% for 2026, driven by Milan Olympics and P...