Ragged Edge Redraws the Horizon with Its Own New Identity

Horizon Media Uncovers Polycultural 2.0: Americans’ Evolving Cultural Identities Are Reshaping How Brands Connect with Consumers

Five distinct cultural mindsets and passion points transcend demographics, providing marketers with strategic roadmap for engaging the coming multicultural majority.

Ragged Edge redraws the horizon with its own new identity

London studio Ragged Edge has overhauled its own brand identity, swapping neon for earthier tones and a constantly shifting horizon motif. The refresh reiterates the agency's refusal to settle for average and invites like-minded clients to leap into what it calls a "different reality". This week, London-based studio Ragged Edge has unveiled a full strategic and visual overhaul that doubles down on the principle it was founded on in 2007: a flat-…