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Facing Heavy Losses, Honda Cancels Its Three US-Made Electric Vehicles

Honda will record $16 billion in losses due to canceled US EV projects and shift focus to hybrids amid weak North American demand and rising competition, company said.

  • In a Thursday statement, Honda said it will cancel U.S. EV launches and record nearly $16 billion in expenses due to a strategy shift, citing weak demand and policy effects.
  • Honda cited weak demand and U.S. policy shifts, including the end of the federal clean vehicle tax credit, as reasons for its reassessment.
  • Accounting filings show that Honda said the charges stem from impairment and write-off losses on assets intended for production and forecast a net loss of 420 billion–690 billion yen for the year to end-March.
  • Honda said it will pivot by boosting hybrid offerings in the U.S. and approving future EVs only if profitable, while senior executives at Honda will take 20–30 percent pay cuts for three months.
  • Honda said intensified competition from newer EV makers leveraging SDV and ADAS has reduced its competitiveness in China, risking write-downs of investments there.
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The Japanese manufacturer cuts three electric models for the US market and its goal of producing only electric cars by 2040. Value adjustments cost billions.

·Zürich, Switzerland
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dirhongkong.com broke the news in on Thursday, March 12, 2026.
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