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Homegrown Business: Joseph Chen of Jöey Nordic Seed Crisps
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Homegrown Business: Joseph Chen of Jöey Nordic Seed Crisps
Joseph Chen spent fifteen years inside some of the world’s biggest food and beverage companies—Kraft, Unilever, Hershey, McDonald’s, Mondelez—studying what people actually want to eat. Then a trip to Sweden changed everything. Inspired by the crisp breads he discovered there but frustrated by the lack of gluten-free options, he came home and built something better. What is your business called and what does it do? Our business is called Jöey Nor…
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