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Holscher bets on streaming ads as campaign moves into closing days
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Holscher bets on streaming ads as campaign moves into closing days
Democratic state Sens. Cindy Holscher, Ethan Corson and Overland Park Mayor Curt Skoog are up on TV in the closing days of the primary election for governor. Corson's campaign said its plans to spend $1 million on television and so far he's booked or spent about $500,000 on an integrated media strategy that includes general broadcast, digital ads and streaming, or what's also known as connected TV, or CTV in the shorthand of ad marketers. Skoog…
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