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Hollywood Fairy Tale or Hard Business? This Is How Ryan Reynolds and His Wife Built a Billion-Dollar Business in England
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Hollywood actors Ryan Reynolds and Rob McElhenney bought Welsh side Wrexham AFC for just £2m in 2021. Five years later, the club is playing in the Championship, has a revenue of over £33m and a global fan base. But the success isn’t just about the on-field achievements: the Welcome to Wrexham documentary series, international sponsorship and conscious branding have created a business model that other sports businesses can learn from.
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