Is AI the Future of Holiday Booking?
2 Articles
2 Articles
Summer holidays will soon start in Lower Saxony. In spite of world political crises, travel agencies in Uslar have hardly seen any rebookings. Cruises and Greece are particularly in demand.
Is AI the future of holiday booking?
AI is increasingly impacting the travel industry’s search landscape. Tools like ChatGPT, Perplexity.ai and Claude.ai are all seeing significant growth in search traffic and searches specific to travel/holidays like recommending destinations, accommodation, providing options of things to do and suggesting itineraries.Content remains key to optimising visibility and discoverability, even more so now with AI Overviews where having a breadth of acce…
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