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Is AI the Future of Holiday Booking?

Summary by StrategiQ
AI is increasingly impacting the travel industry’s search landscape. Tools like ChatGPT, Perplexity.ai and Claude.ai are all seeing significant growth in search traffic and searches specific to travel/holidays like recommending destinations, accommodation, providing options of things to do and suggesting itineraries.Content remains key to optimising visibility and discoverability, even more so now with AI Overviews where having a breadth of acce…

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StrategiQ broke the news in on Wednesday, July 2, 2025.
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