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Ho Chi Minh City Steps up Tourism Promotion with New Campaign

Summary by TTG Asia
Ho Chi Minh City’s Department of Tourism has launched the Vibrant Ho Chi Minh City – Vibrant Everywhere, Everyone campaign to attract visitors, encourage spending and expand the city’s tourism markets. Building on tourism growth in 2026, the campaign focuses on five areas: culinary tourism; medical and wellness tourism; cultural, heritage and traditional craft village […]
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4 Articles

From cuisine and cultural heritage to beach and island tourism, healthcare, and international conferences, Ho Chi Minh City is connecting these experiences into five distinctive values, aiming to build a unified tourism brand and promote the city's image.

·Ho Chi Minh City, Viet Nam
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With international visitors increasing by nearly 37% in the first 10 months, Ho Chi Minh City's tourism industry is refreshing its image as a destination with five distinctive values, aiming to enhance its attractiveness and competitiveness in the international market.

·Viet Nam
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Ho Chi Minh City focuses on organizing many large-scale cultural, sports, and tourism events, creating conditions to attract tourists and stimulate demand for sightseeing, accommodation, and service consumption. Quang Tri Tourism: From unique potential to a destination brand. 3 hotels under the ONYX brand win Green Tourism awards, realizing the "ONYX for the Planet" initiative in Chonburi. Launching the "Vibrant in Every Experience" tourism camp…

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vietnamplus.vn broke the news on Monday, November 9, 2026.
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