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Historic Saskatchewan town Duck Lake sees pushback over corporate renaming plan

The town council voted 3-2 to seek at least $10 million to fund infrastructure and development, despite strong opposition from residents concerned about losing heritage.

  • Last week, Duck Lake town council approved selling the town's naming rights in a narrow 3-2 vote, with Mayor Jason Anderson saying bids must be at least $10 million.
  • Faced with funding shortfalls, the town of about 580 people needs major funding for infrastructure, housing, economic development and cultural programs, and Mayor Jason Anderson said he got the idea after reading about stadium naming rights.
  • An online petition shows Adam Carriere, resident and campaign co-founder, launched 'Duck Lake Forever' with more than 470 signatures opposing the plan.
  • The town says residents will decide via a community vote, while Denis Poirier, Duck Lake's former mayor, warned address and document changes could be costly.
  • Marvin Ryder, marketing professor at McMaster University, said selling a town's name is extremely rare and noted Duck Lake's history — older than Saskatchewan and linked to the 1885 Battle of Duck Lake — raises cultural stakes.
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Prince George CitizenPrince George Citizen
+4 Reposted by 4 other sources
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Historic Saskatchewan town of Duck Lake sees pushback over corporate renaming plan

DUCK LAKE — The Saskatchewan town of Duck Lake is older than the province and situated near a historic battle site. It got its name from the birds that migrate through the area.

·Prince George, Canada
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The RecordThe Record
+4 Reposted by 4 other sources
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Historic Saskatchewan town Duck Lake sees pushback over corporate renaming plan

DUCK LAKE - A historic Saskatchewan town is facing blowback from its residents over a plan that could see the town renamed after a company.

·Waterloo, Canada
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The Hamilton Spectator broke the news in Hamilton, Canada on Monday, October 27, 2025.
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