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Hims launches $49 compounded copy of Wegovy weight-loss pill

Hims introduces a personalized oral semaglutide pill at $49 monthly, less than one-third of Novo Nordisk's $149 price, targeting patients avoiding injections amid rising GLP-1 demand.

  • On Thursday, Hims & Hers announced it will offer a compounded oral semaglutide pill for $49 per month, undercutting Wegovy's $149 price and expanding from earlier injectables.
  • Under U.S. compounding law, Section 503A allows small-scale personalized formulations; Hims says its copies are `personalized` and legal, using a different formulation that helps tailor treatment plans.
  • Hims & Hers stock surged 10% after the announcement, while Novo dropped 7% and Lilly fell 6.1%, with Doustdar saying 170,000 people use the $149 starter dose.
  • Novo Nordisk said all Wegovy doses are `in full supply` across the US and vowed legal and regulatory action, citing recent ADA Obesity Association guidance discouraging compounded GLP-1s due to safety concerns.
  • Hims is racing to build market share before Lilly's rival arrives this year, following Novo's rollout of oral Wegovy filling around 50,000 prescriptions weekly and prior injectable compounded semaglutide sales in 2024.
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Several months of infighting between Novo Nordisk and American Hims & Hers culminated yesterday.

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Hims & Hers to launch its copy of Wegovy pill

WASHINGTON — Telehealth company Hims & Hers said Thursday it will launch a cheaper, off-brand version of the weightloss pill Wegovy, just weeks after drugmaker Novo Nordisk launched its highly anticipated reformulation of the blockbuster medication.

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Business Insider (Spain) broke the news in on Wednesday, February 4, 2026.
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