Hilton is launching an AI tool to help plan trips — so we put it to the test

Hilton is launching an AI tool to help plan trips — so we put it to the test

If you haven't noticed, artificial intelligence is working its way into nearly every aspect of human life, from AI-powered drive-thrus at Taco Bell to AI models setting airline flight pricing.Now, Hilton is entering its AI era with the beta launch of Hilton AI Planner, "a generative AI–powered digital concierge that helps travelers explore the company's global portfolio of hotels and plan memorable stays with Hilton," the company said in a state…

Hilton Launches AI Planner Tool To Meet Travelers’ Conversational Searches

Skift Take: Hilton’s new AI trip planning tool reflects how hotel groups are trying to stay visible while travelers increasingly use conversational prompts to plan and search trips.Read the Complete Story On Skift