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Higher-income families more likely to enroll kids in organized sports, an AP-Ipsos poll finds
Nearly all adults see teamwork, fitness and resilience as benefits, while about 8 in 10 sports parents say scheduling and fees are a challenge.
An AP-Ipsos poll conducted July 21–26, 2026, reveals a stark income-related participation gap in youth sports. About 7 in 10 K-12 parents earning at least $100,000 report children play organized sports, compared to about 4 in 10 lower-income parents.
Parents overwhelmingly prioritize youth athletics because they feel the benefits—teamwork, fitness, and social connection—outweigh the drawbacks. About 8 in 10 sports parents report feeling "proud" and "happy" about their children's participation.
Logistical challenges affect about 8 in 10 households, while roughly two-thirds of K-12 parents spend up to $2,000 annually on equipment, fees, and travel. Tanisha Curry, 51, of Ohio said, "There's travel, the uniforms, pitching in on the lunches," noting the family prioritizes participation despite budget strain.
About 6 in 10 sports parents say athletic scholarships or improved college acceptance odds play either a major or minor role in enrollment decisions. Lower-income families are significantly more likely to cite these opportunities as a major motivation for participation.
New York resident Kathryn Stuczynski, 37, budgets carefully to afford her daughters' wrestling activities, stating, "I'd rather have the old phone, you know?" The AP-Ipsos survey of 1,737 adults using Ipsos' KnowledgePanel confirms parents invest in youth sports despite significant financial hurdles.