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High-income shoppers drive revenue gains at Wayfair

Perigold sales grew more than 35% as higher-income shoppers and specialty brands lifted orders, helping Wayfair beat Wall Street estimates.

  • On Tuesday, Wayfair shares soared after the furniture retailer reported Q2 revenue rose 7.5% to $3.5 billion, beating Street estimates of $3.47 billion.
  • U.S. net revenue rose 8.7% to $3.1 billion, while CEO Niraj Shah noted Perigold grew by more than 35% during the quarter, driving market share gains.
  • Active customers increased 3.3% to 21.7 million, with average order value rising to $332, while Wayfair finished the quarter with $1.1 billion in cash and $301 million in free cash flow.
  • Chief Financial Officer Kate Gulliver expects overall revenue to grow in the high-single digits in the third quarter, while the retailer continues expanding brick-and-mortar stores in Chicago and Atlanta.
  • Gulliver said the company is "expanding competitive moats and driving durable, highly profitable growth," while Wayfair promotes its $29 annual membership program to engage higher-value shoppers.
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PR Newswire broke the news in Chicago, United States on Tuesday, August 4, 2026.
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