Apple's iPhone Event Tagline Is Different in Every Country

Google Translate thinks Apple's iPhone Ultra event tagline in China includes a hidden 'foldable' teaser

Apple officially announced the date for its big September event with the tagline “Surprise and shine,” a play on the phrase rise and shine. This is for the event where Apple is expected to reveal its first foldable iPhone. Meanwhile, in China, the localized tagline includes a hidden “foldable” Easter egg of sorts, at least according to Google Translate.

Apple's iPhone Event Tagline is Different in Every Country

Apple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation. Here are the different taglines Apple is using on its regional websites. U.S., UK, NZ, Australia, Ireland, India, Canada - Surprise and Shine. Canada, French - Des…

Apple's iPhone Event Tagline May Have Already Hinted at the Foldable iPhone Ultra

So Apple has confirmed that it is hosting an event on September 9. Presumably, the event will be about its new iPhones, which includes the iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Ultra. Now, the iPhone event tagline in the US says, “Surprise and shine,” but it is a bit different in other countries. iPhone event tagline in other countries Now, it’s not surprising that Apple would localize the iPhone event tagline for different countries …

Hidden Clues in Apple's iPhone 18 Event Invite

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