Hershey's Boosts Sales With AI-Powered Algorithms

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Hershey's Boosts Sales With AI-Powered Algorithms

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey's partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data....