Herbalife Acquires Cristiano Ronaldo-backed Supplement Company Bioniq

Herbalife Acquires Cristiano Ronaldo-backed Supplement Company Bioniq

Herbalife has acquired the Cristiano Ronaldo-backed personalized supplement company, Bioniq, in a deal valued at up to $150 million.

Herbalife acquires Bioniq in a deal worth up to $150M

The London-based personalised supplement startup, which uses blood biomarker data to formulate individual supplement regimens, will be integrated into Herbalife’s 95-market network. The $55M guaranteed price is paid over five years; up to $95M in additional contingent payments takes the total to $150M. Herbalife has been searching for a credible data-driven answer to the personalisation […] This story continues at The Next Web

Ronaldo financial interest secure in $55m wellness brand acquisition

Football star Cristiano Ronaldo will maintain a financial interest in UK-based supplement business Bioniq despite its sale to wellness giant Herbalife.  Portugal striker Ronaldo, who is currently competing for Al-Nassr in the Saudi Pro League, invested in Bioniq in 2024 as the footballer looked to expand his portfolio beyond football and his CR7 empire. But the acquisition of Bioniq by Herbalife, at a valuation of $55m with performance-related a…

Ronaldo-backed health startup acquired by US giant

Bioniq, a London-based health startup backed by football star Cristiano Ronaldo, has agreed to be acquired by US wellness group Herbalife. Founded in 2019, Bioniq develops personalised health products and supplements. Its conscious product offering caught the attention of several well-known athletes turned investors, including Ronaldo’s former Manchester United teammate Diogo Dalot. Herbalife, the California-headquartered dietary supplement grou…

Bioniq announces planned acquisition by Herbalife

Herbalife to Acquire Bioniq in Deal Valued at up to $150 Million