Heinz renames tartare dip ‘fish and chips sauce’

Heinz renames tartare dip ‘fish and chips sauce’

Food giant calls rebranded condiment ‘Britain’s new go-to pairing for nation’s beloved dish’

Heinz rebrands Tartare sauce as ‘Fish & Chips Sauce’

The food giant urged consumers to think of the sauce as ‘Tartare 2.0’. Heinz has launched a new ‘Fish & Chips Sauce’ in a rebranding of the classic condiment Tartare sauce. The food giant urged consumers to think of its new sauce as “Tartare 2.0”, with the packaging describing the contents as “Tartare Sauce” and listing ingredients as including gherkins, dill, salt, parsley and mustard. Tartare sauce is traditionally made of mayonnaise, chopped …

Cod help us! Condiment fans outraged after Heinz rebrands Tartare sauce

Fans of fish and chips have been left furious after Heinz announced a rebranding of Tartare sauce.

Heinz baffles shoppers by axing popular sauce & giving it different name

HEINZ has baffled shoppers by squeezing out tartare sauce — and bringing in “Fish and Chips Sauce” to re-plaice it. The move is thought to be an attempt to make the French-style dip appeal to a wider audience. Heinz have rebranded their tartare sauce Heinz baffled shoppers by axing tartare sauce and renaming it Fish and Chips sauce Publicity blurb declares the new sauce provides “a refreshing twist to every dish”. It was launched yesterday with …

Heinz baffles shoppers by axing popular sauce & giving it a totally different name – but eagle-eyed fans spot MAJOR flaw - New York Times Post

HEINZ has baffled shoppers by squeezing out tartare sauce — and bringing in “Fish and Chips Sauce” to re-plaice it. The move is thought to be an attempt to make the French-style dip appeal to a wider audience. 2 Heinz have rebranded their tartare sauce 2 Heinz baffled shoppers by axing tartare sauce and renaming it Fish and Chips sauce Publicity blurb declares the new sauce provides “a refreshing twist to every dish”. It was launched yesterday…