Heineken Ireland has been named the Official Beer, Cider and Stout Supplier to the 2027 Ryder Cup at Adare Manor, securing one of the most visible consumer-facing partnerships around the centenary staging of the event. The agreement with Ryder Cup Europe will see Heineken brands available throughout the tournament footprint, including public bars, the spectator […]
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Heineken will supply lager at the Ryder Cup, one of the most important golf tournaments in the world. That means bad luck for Guinness, which provided some iconic photos during a previous edition.