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Roger Sweet, ‘He-Man’ Action Figure Creator, Dies At 91

The Mattel designer created the action figure after the company passed on a Star Wars toy deal and later struggled to build an original hit.

  • Roger Sweet, the Mattel toy designer who created the He-Man character, died Tuesday at 91 after battling dementia. His wife, Marlene Sweet, confirmed his death to TMZ.
  • Sweet served as lead designer for Mattel's Preliminary Design Department in the 1970s and 1980s, brainstorming 50 names before creating the He-Man prototype by modifying a Big Jim action figure.
  • Facing memory care costs exceeding $10,000 monthly, Marlene launched a GoFundMe in February that raised more than $93,000, surpassing the $50,000 goal.
  • Although he created the He-Man character, Sweet held no ownership of the intellectual property; his wife noted he "just worked for Mattel and Mattel has ownership."
  • The He-Man franchise continues to expand with an upcoming $200 million Amazon-backed film, Masters of the Universe, hitting theaters June 5 and starring Nicholas Galitzine and Camila Mendes.
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The He-Man designer Roger Sweet died. He drove out the fundamentally sympathetic Big Jim Boy with the blond Anabolica Victory in the 1980s. A new hero who had moved into the nursery and whose myth still exists today.

·Munich, Germany
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wz.dewz.de
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Those who grew up in the 80s hardly passed by the action figures He-Man. Now the American creator and product designer of the successful muscle package died at 91 years of age.

diario.mxdiario.mx
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Mexico City.- Roger Sweet, a key figure in the creation of He-Man, died at the age of 91 after a battle against dementia, said his wife Marlene. According to TMZ, Sweet died Tuesday morning in a specialized care center, after several months marked by health complications. His wife had previously revealed that the creative suffered a sharp fall while walking alone and that later the doctors detected two brain hemorrhages, a situation that forced …

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Forbes broke the news in United States on Tuesday, April 28, 2026.
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