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HBO Max launches in UK today - what it means for NOW TV customers and what to do

  • HBO Max officially launched in the UK on Thursday, March 26, 2026, offering viewers a single platform for HBO Originals, Warner Bros films, and live TNT Sports.
  • The launch ends Sky's decade-long monopoly on HBO content, which previously restricted availability to Sky channels and apps in the UK and Ireland.
  • Pricing starts at £4.99 per month for the basic ad-supported plan, while existing NOW Entertainment members receive the service at no extra cost.
  • Competing with Netflix and Disney+, the service combines blockbuster films, premium series, and live sporting events like the UEFA Champions League under one subscription.
  • Uncertainty remains regarding potential combinations with Paramount+ as the platform navigates the Discovery acquisition of Paramount Skydance.
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Oxford MailOxford Mail
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HBO Max launches in UK today - what it means for NOW TV customers and what to do

HBO Max launches in the UK today (March 26) and the platform released the trailer for the new Harry Potter series yesterday.

·Oxford, United Kingdom
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cineuropa.org broke the news in on Wednesday, March 25, 2026.
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