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HBO Max launches in UK today - what it means for NOW TV customers and what to do
HBO Max officially launched in the UK on Thursday, March 26, 2026, offering viewers a single platform for HBO Originals, Warner Bros films, and live TNT Sports.
The launch ends Sky's decade-long monopoly on HBO content, which previously restricted availability to Sky channels and apps in the UK and Ireland.
Pricing starts at £4.99 per month for the basic ad-supported plan, while existing NOW Entertainment members receive the service at no extra cost.
Competing with Netflix and Disney+, the service combines blockbuster films, premium series, and live sporting events like the UEFA Champions League under one subscription.
Uncertainty remains regarding potential combinations with Paramount+ as the platform navigates the Discovery acquisition of Paramount Skydance.