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Hasbro AI Studio Unveils Interactive AI Versions Of Iconic Characters
The studio will license approved, real-voiced versions of characters for interactive experiences and other AI uses, aiming to curb unauthorized copies.
- Hasbro today unveiled Sixth Wall, an internal AI studio licensing interactive, AI-powered versions of 12 iconic characters including Mr. Potato Head and Cobra Commander for commercial use.
- Tired of unauthorized AI-generated versions proliferating across platforms, Hasbro developed the CharacterOS platform to encode character personality, lore, and emotional range, establishing guardrails for how characters behave in new digital experiences.
- Hasbro partnered with ElevenLabs to license voices on its audio marketplace, employing original voice actors including Peter Cullen, who has voiced Optimus Prime since the 1980s, ensuring authentic character interactions.
- Sixth Wall CEO Roberta Thomson describes the B2B model as 'behavioral licensing,' allowing business partners to license character personality and creative DNA for theme park entertainment and retail chat assistants.
- The company restricts these interactive experiences to consumers 13 and older and deliberately excludes AI personas from children's toys, ensuring controlled interactions that maintain brand integrity and source intellectual property.
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Moving the human race one step closer to its long-cherished dream of never having to be alone with its stupid little thoughts ever again, the Hasbro corporation announced this week that it’s launching a new AI initiative to let users interact with fully licensed versions of its various characters—instead of all those knock-off Megatrons you’ve been spending all your time with of late. Per THR, the new technology is called CharacterOS, and, yes, …
ElevenLabs Partners With Hasbro’s AI Studios to License Transformers, Mr. Potato Head, Clue Characters and More for AI Use
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·Los Angeles, United States
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Las Vegas Sun+2 Reposted by 2 other sources
Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences
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·Las Vegas, United States
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Coverage Details
Total News Sources16
Leaning Left4Leaning Right1Center1Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 17%
R 16%
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