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Has 'sleepmaxxing' gone too far?
A 2026 AASM survey found 51% of sleep-tracker users felt anxious or stressed about their scores, highlighting the limits of consumer sleep data.
Driven by social media and wearable technology, "sleepmaxxing" encourages users to optimize rest using smart devices; a 2026 AASM survey found 48% of adults now use sleep-tracking devices, up from 35% in 2023.
Pandemic-Era changes intensified focus on sleep routines, fueling consumer reliance on trackers to make unconscious processes visible; consequently, 55% of tracker users report changing their behavior based on device insights.
Data tracking can create stress, as 51% of sleep-tracker users report feeling anxious about achieving a good sleep score; these metrics frequently compress complex physiological information into a single, potentially misleading number.
According to the AASM, consumer technology cannot diagnose or treat sleep disorders; experts recommend treating data as information rather than a performance grade, seeking professional evaluation when problems persist.
Researchers identified "orthosomnia," an extreme preoccupation with sleep perfection, among obsessive tracker users; healthy sleep requires sustainable practices rather than trying to win against an algorithm every morning.