US EditionPublished • loading... • Updated
Harley-Davidson CEO Starrs names execs including Bill ...
Harley-Davidson announced leadership roles to enhance dealer and rider engagement, with new officers starting December 8 and January 5, 2026, to drive growth and operational integration.
- On Dec. 10, 2025, Harley-Davidson, Inc. announced leadership and organizational changes in Milwaukee, Wisconsin to strengthen leadership and operations with new senior roles and executive returns.
- The company said the changes aim to reset bonds with dealers and riders and integrate commercial functions, with Jonathan Root leading finance and Harley-Davidson Financial Services; Artie Starrs said, `As we reimagine our future, we are returning to what makes Harley-Davidson uniquely powerful.`
- Bryan Niketh will rejoin as Chief Operating Officer effective January 5, 2026, overseeing Product Management, Product Development and Product Operations.
- The reorganization focuses on strengthening commercial and operational infrastructure, uniting marketing, digital and technology teams to accelerate data-led engagement with dealers and riders.
- Further specifics will be announced as Bryan Niketh, Matt Ryan, and Marcus Fischer settle in at the Juneau Avenue campus, Milwaukee, while Harley-Davidson leverages its controlling interest in LiveWire Group, Inc.
Insights by Ground AI
19 Articles
19 Articles
Harley announces several key leadership changes under new CEO
Milwaukee-based motorcycle manufacturer Harley-Davidson Inc. today announced a series of leadership and organizational changes, including: Jonathan Root will serve as both chief financial and chief commercial officer in the newly created role of chief financial and commercial officer. Root has served as Harley’s CFO since June of 2023 and had also served as president, commercial […]
·Milwaukee, United States
Read Full ArticleCoverage Details
Total News Sources19
Leaning Left1Leaning Right1Center8Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
C 80%
Factuality
To view factuality data please Upgrade to Premium
