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Hard Rock International and Mundo Planalto Celebrate Groundbreaking of Hard Rock Hotel Gramado
The resort will feature 858 guestrooms and open its first phase in late 2028, developers said.
On Thursday, May 21, 2026, Hard Rock International and Mundo Planalto officially celebrated the groundbreaking of Hard Rock Hotel Gramado in Brazil, initiating construction of the new hospitality development.
Consolidating its presence in Brazil, Hard Rock reinforces its strategy of working with experienced local partners, positioning the brand in a priority market while strengthening Gramado's appeal as a sought-after leisure destination.
The resort features 858 guestrooms and operates via fractional ownership, allowing buyers to purchase interests granting access to premium accommodation and shared-use vacation experiences managed by Mundo Planalto.
CEO of Mundo Planalto José Roberto Nunes stated the project allows owners to "acquire fractions of the development," with the first phase of 431 guestrooms expected to open in late 2028.
Senior Vice President of Hotel Operations at Hard Rock International John Rees noted "Brazil has an unmistakable energy," as the resort combines international brand standards with Gramado's local tourism appeal, generating expected economic impact through job creation.