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Hanwha General Insurance Sees Full Effects of Carrot Integration… Auto Insurance Revenue and Market Share Rise Simultaneously
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[Digital Daily Reporter Cho Yoon-jung] Hanwha General Insurance announced on the 6th that it recorded its highest-ever revenue in auto insurance just six months after merging with Carrot Insurance. Beyond mere outward expansion, a hybrid strategy connecting digital channels with traditional sales channels has taken root, and a trend is gaining momentum where customers drawn in by the auto insurance CM (Cyber Marketing) channel are expanding into…
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