Lewis Hamilton Loses 'Most Marketable Athlete' Crown and Overtaken by F1 Rival
6 Articles
6 Articles
Charles Leclerc overtakes Lewis Hamilton as F1's most marketable driver in 2026 rankings
Charles Leclerc has overtaken Lewis Hamilton to become Formula 1’s most marketable driver in 2026, according to the latest SportsPro rankings. The Ferrari teammates have experienced dramatically different movements in the global standings, with Charles Leclerc climbing into the world’s top 10 most marketable athletes while the seven-time world champion has fallen from first place […]
Hamilton crashes out as Leclerc overtakes him in global rankings
Lewis Hamilton has suffered a significant fall in a new global sports marketing ranking, with Ferrari team-mate Charles Leclerc now positioned ahead of him among Formula 1 drivers. The seven-time world champion has dropped to 22nd in the latest assessment, while Leclerc has climbed into the top ten and tennis star Alexander Zverev has made ...
Charles Leclerc has become the driver with the biggest commercial hook of Formula 1 in 2026, surpassing his team-mate in Ferrari, Lewis Hamilton, who has fallen from first to twenty-second in the annual standings produced by SportsPro, with the 50 athletes most valued by the brands.The ranking takes into account the strength of the brand of an athlete, its current popularity and its future commercial potential.More than 1,200 athletes from 70 di…
Hamilton loses 'most marketable athlete' status in 2026
Lewis Hamilton is no longer sport’s most marketable athlete - or even the most marketable Formula 1 driver, having fallen behind Ferrari team-mate Charles Leclerc - in the latest rankings created by media and events business SportsPro.Hamilton was top of the 2025 SportsPro marketability rankings for athletes, with a total marketability score of 96.03 out of 100.In 2026, Hamilton is ranked 22nd. His marketability score is 66.63, on par with footb…
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