Halloween Candy Sales Off to Slow Start Amid High Chocolate Prices, Affordability Concerns
NielsenIQ said sales fell 6.7% in the month ending Oct. 17, with only small bags growing as higher cocoa and living costs curb demand.
- Halloween candy sales fell 6.7% in the month ending Oct. 17 compared to last year, as Americans grapple with high living costs and surging chocolate prices.
- Global cocoa prices reached a record high of $10,710 per metric ton in January 2025, driven by poor weather in West Africa and market disruptions from the war in Iran.
- Chris Costagli, a vice president at NielsenIQ, said high gas prices averaging $4.29 have worsened affordability concerns, noting "I can't afford it this year because I've paid so much more for so many other things."
- While small bags of candy saw sales growth through mid-October, The National Confectioners Association remains optimistic, stating consumer enthusiasm for the holiday period "remains incredibly strong."
- Sally Lyons Wyatt, a global executive vice president at Circana, suggests shoppers are making smaller, more frequent trips and waiting until closer to Halloween to buy candy, though she noted "I don't think Halloween is doomed.
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The Independent
The Independent (US)Halloween candy sales drop as cost of living crisis bites American households
American households struggling with elevated living expenses and steep chocolate prices have driven a sluggish start to Halloween candy sales this year.
Halloween candy sales are off to a slow start amid high chocolate prices and affordability concerns - WSVN 7News | Miami News, Weather, Sports
Halloween candy sales are off to a slow start this year as U.S. consumers grapple with high living costs and eye-popping chocolate prices. Halloween candy...
Halloween candy sales are off to a slow start amid high chocolate pric
Halloween candy sales are off to a slow start this year as U.S. consumers grapple with high living costs and eye-popping chocolate prices . Halloween candy sales fell 6.7% in the month ending Oct. 17 compared to
Halloween candy sales are off to a slow start amid high chocolate prices and affordability concerns – WTOP News
Halloween candy sales are off to a slow start this year as U.S. consumers grapple with high living costs and eye-popping chocolate prices. Halloween candy sales fell 6.7% in the month ending Oct. 17 compared to the same period last year, according to NielsenIQ, a market research firm. Nielsen also noted an 11.7% decline in...
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