Hallmark’s third annual holiday event adds celebrity panels, workshops and nightly light shows as it expands to four weekends.
Hallmark announced the 2026 Hallmark Christmas Experience in Kansas City, returning for its third holiday season with expanded programming and new ticket packages.
Lindsey Roy, Hallmark's SVP, Branded Experiences, said the event "brings the charm, excitement, and wonder of Hallmark Christmas off the screen and into the real world." The new Make Memories package offers exclusive access to stars and events.
Across four weekends starting November 27, the lineup features host Jonathan Bennett and stars like Lacey Chabert. Programming includes Stars on Stage panels, Saturday Night Showcase events, and Create and Learn workshops.
Crown Center Square will transform into a public holiday destination, featuring nightly light shows illuminating the 100-foot Mayor's Christmas tree. Live musical performances and a Christmas market with local vendors complete the seasonal setting.
Fans can plan trips ahead of the pre-sale on May 14 and public onsale on May 18 at 10 a.m. Central Standard Time, with early bird pricing running from May 14 through June 15.