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Half of Britons cutting back spending on presents this year, polling suggests

A poll of 2,138 adults shows 51% of Britons are buying fewer Christmas gifts due to rising household prices, with many also reducing social visits to save money.

  • A Savanta poll conducted between December 12 and 15 found 55% of Britons say rising prices led them to buy fewer Christmas gifts, based on a representative poll of 2,138 adults.
  • The polling conducted by Savanta, which was commissioned by the Liberal Democrats, said it highlights a `cost-of-giving crisis` this year affecting many families.
  • Some 45% plan to stay home to save money, and 55% are switching to cheaper supermarkets while 37% will host fewer guests, Savanta poll finds changes in British public hospitality and retail behaviours.
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Half of Britons cutting back spending on presents this year, polling suggests

Rising prices for household goods have influenced 51% of Britons to buy fewer gifts this year, the Savanta polling revealed.

·London, United Kingdom
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Bias Distribution

  • 45% of the sources lean Left
45% Left

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ITV broke the news in London, United Kingdom on Sunday, December 21, 2025.
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