Half of Brazil Does Digital Reading, Says New Research - 02/09/2026 - Illustrated
7 Articles
7 Articles
Cell phone is used by 72% of e-books and audiobook readers; almost half access content by unofficial channels Cell phone is the most used device by e-books and audiobooks readers in the country: 72% of them use smartphones instead of computers (23%), e-readers (19%) and tablets (16%). The data are from the research Digital Readers, conducted by NielsenIQ BookData and presented on Wednesday (2) in the National Library of Brasilia. Funded by the d…
Research "Profile and Habit of Brazilian Digital Reader" shows that cellular boosted digital reading in Brazil
Photo: Fabio Rodrigues-Pozzebom/ Agence Brasil. Brazil has about 94 million digital readers. Consumers who, in the last 12 months, have used some electronic device, such as mobile phones, notebooks or reading devices, to access news, books, audiobooks, pdfs, informative texts, comics and mangas.The finding is of a survey that seeks to trace the profile and habits of readers, identifying the type of content they consume, as they access it, with w…
Half of the Brazilian population has a digital reading habit, according to a research carried out for the first time by specialized consulting Nielsen and presented on Wednesday (2) in Brasilia. Read more (09/02/2026
Half of Brazilians consumed digital content in a period of one year, becoming digital readers For the majority, the support of this reading is the cell phone, used by 72%, points out research carried out by Nielsen BookData, at the request of Skeelo
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